WHAT IS AN EPK?
An Electronic Press Kit (EPK) serves as the resume or CV for music artists, influencers, and other creatives. It's a crucial tool designed for agents, managers, labels, buyers, music supervisors, and anyone interested in understanding an artist's reach and growth statistics. The EPK presents a professional way to narrate the artist's story, capturing people's attention and convincingly conveying why they should care.
WHY DO YOU NEED AN EPK?
Before anything else, ask yourself, "Am I genuinely committed to turning my ideas into reality, or is it just casual conversation with friends that leads nowhere?" Once you've determined your dedication to this endeavor, it becomes essential to let others know about it. That's where the EPK becomes indispensable. It plays a vital role in generating buzz around your name and building a solid reputation for yourself. This article will guide you through creating your own EPK to kickstart your journey.
WHAT TO INCLUDE IN YOUR EPK
- Biography/About: A concise biography of approximately 250-300 words, covering your background, current and upcoming projects. The first paragraph should share relevant life events that have shaped your journey. The second paragraph serves as an elevator pitch, highlighting any notable media features.
- Social Stats
- Geographics and demographics of your audience
- Ratios or numbers explaining how you achieved your current figures (e.g., Return on Investment, Marketing costs)
- Press: Showcase well-received features from articles and reviews, including the most significant press coverage and meaningful quotes from reviews.
- Tour Dates:Include both past and upcoming tour dates to demonstrate your performance history.
- Branding: Clearly present your brand's mission and identity, with a special emphasis on creativity if applicable.
- Contact Details (Press, Manager, etc.): Include contact information for press inquiries, your manager, and/or music label.
Provide statistics on event attendees, social media followers, listener streams, etc.
Additional statistics to consider: