WHY DO YOU NEED AN EPK
First and foremost, ask yourself: “are you talented? Am I actually trying to make something out my ideas? Or is this just drunk talk with my friends that goes nowhere?” Once you’ve decided that you’re serious about this endeavour, you’re going to want people to know about it. A press kit is critical in this sense. Electronic Press Kits (or EPK) are the resume or CV for music artists, influencers, and other creatives. It is designed by agents, managers, labels, buyers, music supervisors, and anyone who wants essential information and growth stats to understand an artist’s reach. An EPK is a professional way to tell a story. Creating an EPK that is captivating and effectively tells people why they should care.
WHAT TO INCLUDE IN YOUR EPK
- Biography/About
- A biography should include approximately 250-300 words with 2 paragraphs which include the biography & current and upcoming work - it. The first paragraph usually includes information about their background and what life events led them here. The second paragraph is the elevator pitch which highlights any notable media hits
- Social stats
- Press
- In this section, you will highlight any well-received featured articles and reviews - include the most notable press and meaningful quotes from reviews
- Tour dates
- Include any recent tour dates
- Branding
- The EPK highlights your brand mission and identity. If it’s a creative brand, ensure to highlight that in the EPK
- Contact Details (i.e. press, manager, etc)
- Include contact information of press contact, manager, and/or music label
- Tour dates
- Include any recent tour dates
Good Examples
Written By Isabelle Ofume