event sponsorship outreach



Hi [Name],

I hope this email finds you well. I am reaching out on behalf of [YOUR BRAND NAME] from [City, Province, Country]. We are excited to announce that we will be hosting a pop-up event in [LOCATION NAME & ADDRESS] on [DATE], and we would love to have your [BRAND NAME] involved.

[INSERT a brief blurb about your brand, mentioning any high-profile supporters/clients, press coverage, and details of previous events, including the number of attendees]

In addition to the pop-up, [YOUR BRAND NAME] will host an exciting [ADDITIONAL DETAILS ON EVENT], with music provided by [INSERT NAME OF DJ/BAND]. [INSERT details on the purpose of the pop-up/event]

Our previous [YOUR BRAND NAME] events have been successful, and we have received positive feedback [INSERT information about past events].

Are you interested in becoming a [SPONSOR/PARTNER] for the event? We would greatly appreciate your [INCLUDE what you want from them] support. If you're available, we would be more than happy to schedule a call to discuss this further.

Looking forward to hearing from you!

Best regards,

[Your Name] [Your Title/Position] [Your Brand Name] [Your Contact Information]

Be prepared to share a deck with additional specifications about your event in a format that your sponsor/partnership contact can easily pass on to their team.


[Dear [Potential Partner],

Thank you for considering a partnership with [Your Brand Name] for our upcoming event. We are excited to collaborate with like-minded businesses to make this event a huge success. Below, you will find essential information about the event, our brand, and the different partnership options available.]

About Our Brand [Provide a brief overview of your brand, its values, and its unique offerings. Highlight any notable achievements or high-profile clients.]

About the Event [Explain the purpose and objectives of the event, and what you hope to achieve. Share the vision and mission of the event to create a compelling narrative.]

Event Specifications:

  • Date and Time, Location
  • Expected Attendance
  • Design/Space/Vibe Inspiration [Describe the aesthetic and atmosphere of the event to give potential partners an idea of the ambiance.]

Confirmed Partners/Sponsors [List any existing partners/sponsors and their contributions to the event.]

Partnership Options: We offer various partnership opportunities to suit your brand's preferences and marketing goals. Here are some options:

  • Bar with Visible Partner Product
  • Menu Stands with Partner Logo
  • Partner Logo on the Invite
  • Partner Logo on All Social Media Assets
  • Partner Logo on Official Event Photos/Videos

What We're Looking For and What We Offer [Clearly state the type of partnerships you are seeking, whether it's financial support, product sponsorship, or a combination of both.] & [Elaborate on the benefits of partnering with your brand, such as exposure to your target audience, potential media coverage, and any other perks.]

Contact Information

Thank you once again for considering a partnership with [Your Brand Name]. We look forward to the possibility of working together to create an unforgettable event experience.

Best, [Your Brand Name] Team